
Market driver
TECHNOLOGY AND
INNOVATION
PROPERTY MARKET
ANDDEVELOPMENT
GDP AND THE
ECONOMIC
ENVIRONMENT
MARKET
MATURIT Y
COMPETING MEDIA
AND LEISURE
ACTIVITIES
CONSOLIDATION
OFTHEINDUSTRY
CINE MATIC
WINDOW
Developments in technology
have brought new innovative
audio and visual experiences
tothe cinema industry.
The rate of new cinema openings
is often dependent onlocal
market conditions. Planning
laws, the economic environment
and the ability of developers to
finance their projects are factors
which impact cinema location.
The cinema industry is dependent
on the customer choosing to
spend disposable income on
watching a movie.
Where a market is in
thematurity phase
thisimpacts the level
andtrend of cinema
admissions per capita.
Throughout the decades the
cinema industry has always
faced competition from
other forms of media
delivering content, for
example streaming, premium
video ondemand (“PVOD”),
DVD and Blu-ray.
The cinema industry
globallyhas recently seen
anincrease in acquisition
activity and consolidation
within the market.
Ongoing changes in the
cinematic window, the
period between the release
of a film in acinema and on
any otherplatform.
The impact
Technology impacts the
whole customer journey from
booking tickets to purchasing
concessions, as well as the
audioand visual experience.
The digitalisation of cinemas
has resulted in both a greater
range of films being offered
and the showing of alternative
content such as opera, live
events, theatre and ballet.
Local market conditions and
planning laws impact the rate and
feasibility of new openings as well
as which sites can be refurbished.
Value for money remains an
important factor and cinema
hastended to be one of the most
affordable forms of entertainment
in the wider leisure market in which
the cinema industry competes.
Historical trends and patterns
show that cinema attendance is
most closely related to the quality
of the movies rather than the gross
domestic product (“GDP”) of
a territory.
The more mature
markets such as the
US, UK and Israel tend
to be characterised by
higher admissions per
capita, higher average
ticket prices and a lower
population per screen ratio.
Growth markets have the
opposite characteristics and
provide great expansion
potential for the Group.
Although online streaming
and PVOD at home are
increasingly popular, in
particular during 2020 and
2021 due to COVID-19 and
cinema closures, an outing to
the cinema provides a unique
experience which cannot be
replicated at home, especially
with superior experiences
offered by technologies such
as IMAX, 4DX and ScreenX.
A trip to the cinema is a social
occasion and watching a
movie on a large state-of-the-
art screen with superb sound
is attractive to all age groups.
Visiting the cinema remains a
convenient, affordable out-of-
home activity, especially when
compared with other leisure
activities such as concerts and
sporting events.
We continued to see M&A
activity within the industry.
In 2021 AMC acquired four
former Pacific & Arclight
locations, following the
bankruptcy ofPacific cinema.
In the United States, outside of
the top three chains, the rest
of the market is represented
by smaller, independent
cinema chains.
There are currently ongoing
changes in the cinematic
window. In view of the
situation related to COVID-19,
the studios entered into
various experiments over
thepast two years.
Cineworld has shown in
our theatres releases with a
window ranging for 0 days to
75+ days depending on the
movie and studios.
A material reduction in the
cinematic window could
potentially reduce cinema
admissions but may provide
the opportunity for more
content to be shown in
cinemas and fee structure
tobe amended.
How our
strategy is
optimised
torespond
Investment in technology is a
key pillar of the Group’s strategy
– we want to be leaders in this
field. The Group continues
to invest in premium formats
globally such as 4DX, ScreenX,
IMAX and Premium Large
Formats every year. We are also
investing in next-generation
laser projectors.
The Group is also evolving its IT
systems to provide customers
with the ability to book tickets
and pre-order concessions
online more easily and through
mobile applications. The Group
is continually reviewing and
analysing the latest technology
available to ensure the right and
safest technology is selected.
The Group has been successful
managing our estate portfolio by
closing 25 sites, in particular in the
United States, and opening 10 new
sites over the past year.
The Group operates a
predominantly leasehold estate.
As the estate is generally older in
the mature markets, refurbishment
of the existing estate, in particular
in the US and the UK, is a key
focus for the Group.
The Group monitors local and
national markets to ensure ticket
and concession prices remain
a competitively priced form of
entertainment. The Group invests
in both the estate and technology
to ensure customers receive a
premium experience during every
visit while getting value for money.
The geographic spread
of the Group provides
diversification benefits
and opportunities across
both the more mature
and growth markets.
This includes the
opportunity to open new
sites as well as refurbish
older sites, particularly in
the more mature markets
where the estate is
generally older. We have
started our extensive
refurbishment programme
in the United States with 14
sites already refurbished
and more to be refurbished
in the future.
Due to COVID-19, our
capex programme has
been reduced until trading
returns tonormalised levels.
The Group understands the
shift during 2020 and 2021
of certain movie releases
from theatrical to PVOD
is temporary and due to
the cinema closures and
COVID-19 situation in major
markets such as the United
States. In addition, the Group
continues to invest in new
technology to ensure a
premium and differentiated
experience while remaining
an affordable activity for the
whole family. We also offer a
subscription programme in
three of our territories which is
a great value option for movie
enthusiasts. Going to the
cinema has also become more
than just watching a movie,
and that is why the Group has
invested in its retail offerings
across our estate such as
Starbucks, Lavazza, alcohol
bars, premium food and our
VIP offering.
The Group’s strategy includes
identifying potential profitable
opportunities to grow and
expand the business.
In 2021, the company
acquired one theatre:
ArclightSherman Oaks.
In 2020 the proposed
acquisition of Cineplex
was terminated.
Most of the major studios are
committed to the cinematic
window as it benefits both
the film studios and the
movie theatres financially.
We expect in 2022, the
window will stabilise to
somewhere between 20 and
60 days, but subject to each
movie’s potential.
PVOD day and date releases
(the release of a film on
multiple platforms at the same
time) have been affected by
high-quality pirated copies of
movies which has affected a
movie’s total revenue.
The Group continually
monitors the status of this and
engages with the distributors
and studios to discuss
the subject and preserve
the theatrical experience,
while adapting to changing
consumer behaviour.
Cineworld Group plc
Annual Report and Accounts 2021
07
Strategic Report Corporate Governance Financial Statements